April
15-Recently, the Lucentra Corporation increased its numbers from 4,100
employees to 4,400 and is looking to boost that number by another 300. After
the merger with KDBM International, Lucentra wants to fill positions left
vacant from KDBM, such as those in marketing and security. The 300 positions that
have just been filled were for consultants of more than 16 of Lucentra’s market
segments, many segments that also came from KDBM.
A release from
the U.S. Bureau of Labor Statics revealed that the unemployment rate in the U.S
is currently at 7.6 percent, which will be updated again in the beginning of
May. While the unemployment rate itself has not changed drastically in March, unemployment
has been down since the recession. Since the high numbers brought on by the
recession, the unemployment rate has certainly been doing better and Lucentra has
been a part of that by creating another 600 jobs.
Lucentra has 22
market segments and all 22 of them are schedule for revitalization. The next
300 positions to be filled will be mainly lead and assistant researcher
positions for these market segments. As its own entity, KDBM International
highlighted human-interest topics. However, there was a wider knowledge based
aspect to the company than just the global topics. While Lucentra is providing
human-interest topics, these market segments are largely because of the
integration of KDBM.
Some market
segments include apparel and textiles, renewable energy equipment, insurance
services, travel and tourism, and many more. Next week, revitalization will
begin with agricultural products. Essentially, the renewal of the market
segments will provide clients with all they need to know about the market,
including trends and factors that can contribute to and affect it.
Each market
segment has a marketing intern who does research for the market. This person
knows his or her segment inside and out. The next hiring session will increase
the number of researchers, contributing to segment expansion. Besides
revitalizing the 22 market segments, Lucentra will revitalize its 15 service
regions. Service region revitalization will occur after the renewal of each of
the market segments.
Further, because
Lucentra has increased its number of full-time employees to 4,400, the company
has been in search of a network communication application that can sufficiently
accommodate the Lucentra’s employees. On Friday, Lucentra began working with a
site called Yammer.
Ms. Danielle
Steffenhagen,
Director of
Public Relations,
Lucentra.